Plan A

Overview

Plan A is a Berlin-founded greentech company, launched in 2017 by Lubomila Jordanova and Nathan Bonnisseau, that built its reputation on carbon accounting before expanding into full ESG reporting. Its Corporate Carbon Footprint methodology is TÜV Rheinland-certified and aligned with the GHG Protocol — a credential the company leans on heavily, since it was the first carbon management and ESG platform to earn that certification. Plan A is also B Corp and SBTi-certified. The platform has scaled well beyond its carbon-accounting roots: a Series A round led by Lightspeed Venture Partners (with Visa participating) pushed the company toward 240+ employees across Berlin, Paris, and London, and its customer base — BMW, Deutsche Bank, N26, Visa, trivago, Personio, KFC — skews toward brand-name mid-market and enterprise accounts rather than first-time SME reporters.

Who it’s for

Plan A suits companies whose starting point is decarbonisation rather than compliance paperwork — organizations that need a scientifically defensible carbon footprint first, and treat ESG reporting (VSME or CSRD) as the next layer built on top of that data. It’s a strong fit for a company already committed to a net-zero roadmap that wants ROI-grade emissions KPIs, not just a disclosure checklist. It fits less well if you’re an SME with no carbon accounting need yet and just want the fastest, cheapest route to a standalone VSME Basic Module report — Plan A’s architecture assumes carbon data as the foundation, so you’re paying for infrastructure a lighter VSME-only tool wouldn’t require.

Key features

• TÜV Rheinland-certified Corporate Carbon Footprint (CCF) calculation across Scope 1, 2, and 3, positioned as the audit-ready data layer everything else builds on.
• CSRD Manager module that pulls carbon and sustainability data already in the platform directly into ESRS-structured reports, cutting duplicate data entry between carbon accounting and disclosure.
• Decarbonisation planning tools that turn emissions data into hotspot identification, reduction targets, and forecasting — closer to a net-zero management system than a reporting-only tool.
• Tiered offerings (Essential, Pro, Enterprise) with escalating levels of dedicated support, from help-center and webinar access up to a named strategic point of contact.
• Supplier and stakeholder engagement features for multi-entity organizations collecting emissions data across a value chain.

Pricing

Plan A does not publish pricing. Its Essential/Pro/Enterprise tiering signals a scaling-price model based on company size and module selection, but a quote requires going through sales — consistent with the enterprise and mid-market customer base it’s built around rather than a self-serve SME price list.

Bottom line

Plan A is not the leanest way to get a VSME Basic Module report out the door — its strength is the certified carbon accounting layer underneath, and the CSRD Manager that lets that data graduate into full ESRS-aligned reporting without starting over. For a company whose sustainability story starts with “what’s our footprint and how do we cut it,” and that expects to grow into mandatory reporting scope, Plan A’s carbon-first architecture is a genuine advantage. For an SME that just needs to answer a customer’s VSME questionnaire once, it’s more infrastructure — and likely more cost — than the job requires.

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